Category: Retailing


To Every Thing There is a Season

Written By Laura Allen, VP of Sales & Marketing on September 23, 2019

To every thing there is a season. Retailers are all about seasonal marketing...and it irritates some of us! Halloween is still a month away, but walk into a big box store and you'll think Christmas is upon us. Valentine's Day... Read More


Word-of-Mouth Advertising: The Best Thing

Written By Laura Allen, VP of Sales & Marketing on August 21, 2019

If you read trade publications in the healthcare sectors like chiropractic and massage, you may have noticed that CryoDerm isn't usually in them. Nor do we market to the public--the end user--in any publications. It's not that we have anything... Read More


Standing Out from the Crowd

Written By Laura Allen, VP of Sales & Marketing on August 13, 2019

People have a lot of choices when deciding where to take their business. While some businesses might rely heavily on expensive advertising, doing Groupons (usually at great cost to themselves), or other gimmicks, the main component that can make your... Read More


Education: A Key Component of Success

Written By Laura Allen, VP of Sales & Marketing on August 6, 2019

Here at CryoDerm, we have a huge focus on education, through several channels. First of all, we have a roster of knowledgeable and respected Education Partners who provide continuing education to licensed massage therapists and chiropractors. They use and share... Read More


CryoDerm Supports Small Business

Written By Laura Allen, VP of Sales & Marketing on July 10, 2019

CryoDerm supports small business. The majority of our customers are independent chiropractors, massage therapists, physical therapists, podiatrists, athletic trainers, and other professionals who use, recommend, and sell our products to their patients and clients. We know running a small business has... Read More


Ethical Retailing for Healthcare Providers

Written By Laura Allen, VP of Sales & Marketing on April 5, 2019

CryoDerm products are used and recommended by physicians, chiropractors, physical therapists, massage therapists, podiatrists, and athletic trainers, many of whom retail to their patients and clients. We appreciate our partners who make our products available; we appreciate the fact that... Read More


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