Rolling with the Changes

Written By Laura Allen, President of Sales & Marketing, AHC Ventures, Inc on May 12, 2020


Remember that life's big changes rarely give advance warnings.

 ~H. Jackson Brown, Jr. 


Just a few months ago, none of us could have imagined the changes that were about to happen to our country, our economy, our own businesses, and our own lives...businesses closing, unemployment at it's highest since the Great Depression, people quarantining, and people we know and love getting sick and dying from COVID-19. For many people, it has affected every facet of their lives. It's affected our lives and our business, and it's probably affected yours in some way. 

We can't magically make this situation go away. All we can do is roll with the changes, and do the best we can to keep ourselves, our loved ones, and our clients and patients, as safe as possible. Most of CryoDerm's customers are healthcare providers. Many fall into the category of "essential"; others do not, but will eventually be getting back to business. But it's almost a certainty that it won't be "business as usual." 

While some people have carried on like everything is perfectly normal, many have been diligent about maintaining social distance, self-quarantining, avoiding unnecessary trips, wearing masks and gloves, and doing whatever they can to flatten the curve.

Those people will be wary, when entering your business, to see what steps you've taken to safegaurd them. If your office and your staff don't appear to be taking measures to do that, you've probably lost their business. Just yesterday, a friend reported that she entered her chiropractor's office for the first time since the pandemic began, and found it was business as usual. When she asked the receptionist why they weren't wearing masks, the response was "We don't have to worry about that! Chiropractic keeps our immune systems built up!" My friend turned around and left without getting the adjustment that she had really been looking forward to.

The American Chiropractic Association has the statement on their website that there is no quality evidence showing that chiropractic helps build immunity, and warn their members not to make misleading claims. It's the same with massage therapy. To date, there have been no peer-reviewed, randomized, double-blind research with groups of any meaningful size supporting that, although there have been a few very small studies that showed the need for more research. Stating that we do the best we can to help people feel better is enough without making misleading claims.  

It's time to roll with the changes. Healthcare providers have the obligation to "First do no harm." Implementing increased sanitation and safety precautions never harmed anybody. Failure to implement them in your practice can potentially harm anyone who comes through the door. It can also cause people to do as my friend did, and turn around and leave when they see you aren't taking any precautions. Universal precautions advice from the CDC dictate that we act as if we and our patients and clients are potentially infected. 

Practitioner associations and government agencies have put together resources for COVID-19, including recommended safety protocols;those are listed below. Implement them. We hope you stay safe and well, and that you do your part to keep the people who patronize your business safe and well. 

American Chiropractic Association

American Dental Association

American Massage Therapy Association

American Medical Association

American Occupational Therapy Association

American Osteopathic Association

American Physical Therapy Association

American Podiatric Medicine Association

Associated Bodywork & Massage Professionals

Centers for Disease Control

Federation of State Massage Therapy Boards

National Athletic Trainers' Association

Occupational Health and Safety Administration






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