Goals for the New Year

Written By Laura Allen, VP of Sales & Marketing on December 31, 2019

Many people set goals for the New Year, but January 1 marks the beginning of a whole new decade, so some are thinking about more long-term goals. Of course, one of our own consistent daily goals is to reach more people who could benefit from CryoDerm, thus increasing sales. Other than social media and our website, we don't do much advertising. We would rather spend those dollars attending conventions, which gives us the chance to meet healthcare professionals in person. There's an old saying, "Dance with the one that brought you," and healthcare professionals are the ones who brought us. For the past two decades, our products have been used, recommended, and sold by physicians, chiropractors, podiatrists, massage therapists, physical therapists, athletic trainers, and others. We appreciate each and every one of you. We are also devoted to continually investing in research and development and supporting education.

Since our inception, our goal at CryoDerm has been to bring the highest quality, most effective products topical pain relief products to the medical market. We added the highest quality massage therapy products to our product line, and we'll be unveiling some great new formulas in the next few weeks and working to develop new products throughout the year and beyond. Our goal remains unchanged...we still think quality and effectiveness are the most important things about our products and the best things we can strive for. 

Every person and every business has different goals. Some practitioners want to increase business, while others may want to ease toward retirement and deliberately cut back on clientele. Some have personal goals that have nothing to do with business, such as losing weight, getting healthier, going back to college, taking more family time, or traveling more. 

Goals become more concrete when you write them down (or type them, whichever you prefer), and revisit them at the end of the year. Here's a great journaling format:

Date:

Goal:

What obstacle(s) are standing in my way?

What action can I take to remove the obstacle(s)?

One year update:

Many times, there's a simple solution to removing an obstacle. And sometimes, there isn't actually an obstacle--there's complacency, laziness, or procrastination! If something is important enough to you, those things have to fly out the door and ACTION has to come in. You also have to remember that "someday" is not a date on the calendar. Using the journaling format above can help you with self-accountability, and it's fun and rewarding to look back a year later and see what you did to make something happen. 

Whatever your goals are for the New Year and the new decade, we wish you success and prosperity in your health, your wealth, and your relationships, both business and personal. 

 

 


Posted In: Business General